The Most Important Thing You Will Read Today

Seth Godin:

Marketing (the use of time and money to
create a story and spread it) works. Human beings don't make rational
decisions, they make emotional ones, and we've seen time and again that
those decisions are influenced by the time and money spent by
So, assuming you've got no argument with that (and if you're a marketer
who doesn't believe marketing works, we need to have a longer
discussion...) then we get to the next part of the argument:
Your marketing changes the way people act.

...Please read the rest of this post. I think it's one of the most important things Seth has written about.

This ties in quite nicely with The Corporation, which is one of the most important books I've read.

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